Remember to ROC the Day December 8th


I loved the idea when I first heard about it.  The United Way, with sponsorship from ESL Federal Credit Union, has designated this Thursday, December 8, 2011 as ROC the Day. ROC the Day is a 24-hour, online event that gives people in our community an opportunity to support not-for-profit organizations in the nine-county Greater Rochester area.

This time of year I get many phone calls from organizations asking for my donation.  Typically the person calling is employed by a telemarketing firm that charges a large fee to the charity for funds collected. When I get such a call I ask how much of my donation will go to the charity.  Sometimes they’ll give me the runaround and say they don’t have that information (a red flag) or that I’d have to write to their headquarters to get the information (another red flag).  Occasionally they’ll say “it’s a 75/25 split.”  I confirm that it’s 75% for the telemarketer and 25% for the charity.  No thank you.  I want most of my money going to a good cause.  For ROC the day, the United Way is charging an 8% processing fee to the organizations, which means most of your money makes it directly to the charity.

Every hour during the event, one donor will be chosen to have an additional $500 given to the charity of their choice.  You can donate using a credit card, debit card or Paypal.  Register on the site for a reminder notifying you when the donation period opens.

There are so many good reasons to donate.  Be sure to sign up at the site for a reminder.  You don’t want to miss it.

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