My husband and I had a heated discussion this weekend about some of the new marketing schemes that companies are using to get people’s attention. He had gone to a company’s website to register for a sweepstakes they were advertising. I don’t remember what the company or product was though I believe it was something to do with the automotive industry.
When my husband got to the company website he was instructed to Like the company on Facebook so he could register. Well, my husband doesn’t believe in Facebook (I’m not going to go into that argument) so he was unable to register. He claimed he was being discriminated against because he’s not a Facebook user. He was angry because in the past contests usually offered people an alternate way to register for a sweepstakes. Many contests give the impression you need to buy an item to be eligible, but when you read the fine print you find out you didn’t need to make a purchase after all.
I’ve been seeing an increase in the number of offers discounts or free items that involve Facebook, Twitter or texting. I’ve decided not to Twit just because I don’t have the time to monitor another site’s activity and I’m on a pre-pay phone plan so every text I send or receive costs me twenty cents, so I don’t text except in emergencies. I ignore any offers I see involving either one of those options. I don’t have a problem liking a company or product on Facebook so I can get a steal and then turn around and unlike them if I find their Facebook posts to be dribble.
My husband’s comments got me thinking that maybe he’s right and those people who are less technically inclined are being discriminated against. If that’s the case then companies are missing key demographics in their customer base. I’d be curious to hear from companies who use social media for marketing and how they target customers.